I read Seth’s blog quite a lot. He passes on very focused business and marketing ideas with good real world examples to back them up. His blog is definitely worth 5 minutes of your time every day. Today he talks about an interview he did about the music industry (blog post here, full interview here), which echoes what I’ve been hearing from a lot of different people recently.
Basically, there are massive opportunities today to lead a group of enthusiastic fans and become a leading voice within that group. How you manage your “Tribe” is up to you, but there are ways to make money when you’re organising the conversation. Just ask Shock, Remedy and Bodytonic.
If you’re in a band, run a label, run a club or do anything really involved with the music industry, I suggest you take a look.