What I do during the day couldn’t be much more different to what I do at night, and seeing as a bunch of people have been asking me about it recently, here’s a quick peak at my day job.
I work in a place called WhatClinic.com, previously know as RevaHealth.com. We just changed the name yesterday in fact. The biggest reason behind the name change was that people were always confusing “Reva” with “Aviva” or “Vivas” or some other insurance company, and aside from anything else, we don’t play in that field. (Bad tangential Aviva Stadium pun intended.)
So, we had a few domain names sitting on the shelf that one or other of us here in the office thought might be useful one day. We went back to have a look through them and WhatClinic.com jumped out at us a bit. We sat on it a few more days, then a few more weeks, then a few months, and finally we decided to go ahead and take the plunge.
Now, we’ve already had enough complaints from the grammar police telling us it should be WhichClinic.com, but it sounds too soft thanks to its assonance and the soft ending of the first word. WhatClinic.com just sounds clearer. That and we don’t get confused for a site to find witches and warlocks.
Not WitchClinic.com
My job there is to bring people to the website. We get over 500,000 people visiting us every month, and we do that mainly by working to help them find us in Google and other search engines using a technique called SEO, or Search Engine Optimisation. Great and all as we are at that, the time was right to go with a brand name that helped drive the traffic too. WhatClinic.com is easy to understand, easy to remember and easy to recommend. Or at least we think so. 
So, do me a favour and if you or a mate ever needs to find a dentist in Dublin, or a Botox clinic in Northern Ireland, or a fertility clinic in Spain, then head over to WhatClinic.com.
[Update: 24-03-2011] WhatClinic.com now has expanded coverage for dentists in the UK and plastic surgery in the UK.